Pain Points disappear when you remove the roadblocks and hassles of travel and replace them with big, cozy chairs and high-speed connectivity, and then you max out the legroom, ditch the middle seats and leave the delays to highways and airports. No one likes the hassles of travel, we all just want to be there.
So, take a load off travelers, kick back, relax and get ready to:
The high-speed train system coming to Texas is such a giant leap forward in travel technology (as well as a transformation of passenger experience), that we have trouble putting it into words…
So, we’re adding some fun graphics and videos to SHOW you how your experience will be better. We’re calling the campaign “Retrain Your Brain” because, as Americans, we have unfortunately become resigned to the idea that traveling is inherently awful (it doesn’t have to be!) and we need to – wait for it – RETRAIN OUR BRAINS to rediscover the magic of moving at high speeds!
Riding the Texas high-speed train will eliminate many of the most painful and unreliable impacts of driving and flying. And, what was once, the bane of so many Texans’ existence (traveling back and forth between North Texas, Houston and the Brazos Valley) will now be something to look forward to.
It’s not the travel that’s a pain, it’s the unsafe, inconsistent, intrusive and unreliable nature of the choices you have today. This high-speed train is our ticket off I-45 and the tarmac for a safe, consistent, pleasant and reliable journey.